SBA Lending Qualified
58-YEAR COMMUNITY LANDMARK - HAMILTON SQUARE, NJ
$537K Annual Revenue | Catering Revenue Stream | $55K Commercial Equipment | $199K Asking Price
Little King Sandwich Shop is not a startup. It is not a concept. It is a community institution that has been feeding Mercer County families, workers, and neighbors for 58 consecutive years across two family ownerships - surviving recessions, COVID-19, and every market cycle in between.
For the right hands-on owner-operator - or an operator/investor partnership ready to execute a straightforward repositioning - this is a rare Main Street acquisition with authentic brand equity, $55,000 in commercial equipment, a high-margin catering operation, and a sub-$200K entry price in one of New Jersey's most affluent residential markets.
FINANCIAL HIGHLIGHTS
5-Year Historical Average SDE (2020-2024): $110,428
Weighted Average SDE (2023-2025): $73,000
2025 Revenue: $536,575 | 2025 SDE Est.: $64,389
Historical Revenue and SDE:
2020: $518,822 revenue / $99,601 SDE
The $199,000 asking price implies a 2.73x multiple on weighted SDE - a compelling entry point for a business with 58 years of operating history and a clear path to margin restoration.
WHY THIS BUSINESS WORKS
1. 58 Years of Brand Equity You Cannot Build - Only Buy
2. Extremely loyal customer based developed over the past 50 years of opertion.
3. Strong local business and corporate presence support catering business.
Little King has been a fixture on Route 33 in Hamilton Square since 1967. The family has operated it since 1998. Decades of repeat customers, neighborhood loyalty, and institutional memory. Building this level of community trust from scratch would take a decade and cost far more than $199,000. You acquire it on day one.
2. A Proven Earnings Model With a Clear Recovery Thesis
The business generated $99,000-$136,000 in annual SDE from 2020-2023, a 4-year unbroken streak. The 2024-2025 dip reflects cost pressures and a facility needing a modest interior refresh (estimated $25,000), not a failed business model. A new owner executing this refresh and applying focused catering development can reasonably target a return to $100,000+ SDE within 24 months.
3. The Catering Operation - An Underutilized High-Margin Revenue Engine
Catering is already a meaningful and growing revenue component. This is the single largest value-creation opportunity:
- Corporate accounts in the Route 1/Route 33 business corridor
- School and municipal catering (Hamilton Township Public Schools, county facilities)
- Event catering (weddings, parties, community events)
- Standing weekly catering contracts - highest-value, lowest-effort revenue in food service
A focused 6-month catering push could add $40,000-$70,000 in incremental high-margin revenue.
4. $55,000 in Commercial Equipment Including 2023 Infrastructure Upgrade
New commercial cooking ventilation hood and fire suppression system installed in 2023. Protects the buyer from major near-term capital expense.
5. Online Ordering Already Established
Platform in place and operational. 47% of sandwich consumers now order online - ready for immediate optimization.
6. Affluent Mercer County Trade Area
Hamilton Square: Median household income $135,000+ | Homeownership rate 94.4%. This demographic does not trade down.
BUSINESS OPERATIONS
Concept: Fast-casual sandwich and deli - community landmark positioning
Menu: 100+ sandwich options anchored by house-made roast pork and roast beef
Facility: 1,600 SF leased retail | NJ Route 33, Hamilton Square | High-visibility corridor
Staffing: 3-5 employees | Owner-operated with lean, reliable team
IDEAL BUYER PROFILE
- The Hands-On Owner-Operator seeking community business ownership
- The Operator/Investor Partnership ($199K entry + clear value-creation roadmap)
- The Culinary Professional Ready to Own a proven brand
- The Local Entrepreneur with existing Mercer County ties
