E-Commerce Plant Nursery with Delivery Services in South Florida

Launched in 2016, this South Florida-based plant nursery specializes in selling and delivering over 500 plant varieties through its online platform. The business transitioned to an e-commerce model in 2023, eliminating the need for a physical store. Plants are sourced from wholesale nurseries in Homestead upon receiving customer orders, thus avoiding inventory costs. About 90% of the clientele consists of residential customers, with sales primarily driven by Google Ads, alongside referrals, social media, and repeat business. The seller maintains a customer database of around 3,000 and dedicates roughly 20 hours weekly to manage inquiries, coordinate purchases, and oversee deliveries. The sale encompasses the website, digital accounts, customer database, two utility trailers, tree dollies, and planting equipment. Buyers will need to arrange for delivery and installation staffing, as the seller is looking for a replacement driver. The current business model requires no retail space or inventory storage, with assets valued at $11,500. Competition includes local nurseries and online sellers, but this business stands out with its extensive plant selection and delivery options. Opportunities for growth include increasing delivery capacity, enhancing Google Ads investment, and expanding service areas. The owner is selling due to retirement and is open to training the new owner. This is a home-based business and not a franchise resale.