Transworld Business Advisors of Fremont DRE# 02194963 presents: This is not a typical Amazon FBA business. This is a premium, sustainable home goods brand generating almost $500,000 in stabilized annual Seller’s Discretionary Earnings on $3M in gross sales — while requiring only 10–15 hours per week of owner oversight. Operating entirely under the Amazon FBA fulfillment model, the business is home-based and location independent, allowing ownership from anywhere with an internet connection. There are no employees, lease obligations or facility requirements, providing exceptional flexibility and scalability for the next owner. The company operates in the resilient dinnerware category and has built a substantial competitive moat through: • 75-SKU diversified portfolio (top SKU represents only 8.8% of revenue) • 4.6+ star ratings with thousands of reviews • Proprietary molds owned by the company • Professional lifestyle photography and optimized listings • Perfect Amazon account health (Rating: 1000) Advertising spend represents approximately 8.5% of total sales (TACOS), reflecting strong organic ranking supported by efficient paid acquisition. Category-typical ACOS averages approximately 25%, supporting visibility and ranking defense while maintaining strong profitability. Unlike many Amazon businesses, this brand is not dependent on a single product or aggressive advertising spend to maintain performance. The 2025 results reflect a mature, stabilized portfolio following SKU optimization and advertising normalization, resulting in a 42% year-over-year earnings increase. Operations are streamlined through Amazon FBA with established supplier relationships and predictable inventory cycles. The owner’s role is primarily high-level oversight, supplier coordination, and periodic performance monitoring. The company also maintains a branded website that currently serves as a customer education and brand presence platform directing traffic to Amazon, creating a turnkey foundation for future direct-to-consumer expansion. Significant upside remains through: • Expansion into retail stores and other online marketplaces (Walmart, Target, eBay, Etsy etc.) • Direct-to-consumer sales via Shopify or the existing website • Amazon EU marketplace expansion • Wholesale and hospitality distribution channels • SKU bundling and product line extensions leveraging owned molds • Logistics optimization Inventory to be transferred at landed cost in addition to purchase price. The company has reached a mature operational phase following significant investment in product development, brand positioning, and advertising optimization. Having successfully stabilized the brand’s earnings profile, the ownership wants to focus on their other (Services) business. Qualified buyers capable of timely execution are encouraged to engage early, as the seller intends to review offers on a rolling basis. This offering is best suited for serious, well-capitalized buyers, although the business has also been pre-qualified with an SBA lender. A limited amount of seller financing may be available for cash buyers. The current owner will provide transitional support as needed. NDA required for detailed information. Agent: Shailendra Gupta DRE# 02169356
