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18-Year E-Commerce Brand | $290k SDE | $370k Inventory Included

Los Angeles County, CA

Online & Technology

18-Year E-Commerce Brand | $290k SDE | $370k Inventory Included

Asking price

$1,395,000

Cash flow (TTM)

$290K

Reported by seller

Revenue (TTM)

$2M

Reported by seller

Inventory

$375K

Reported by seller

EBITDA (TTM)

Private

Released after NDA

ScoutSights · Computed insights

The narrative

A look inside 18-Year E-Commerce Brand | $290k SDE | $370k Inventory Included.

Proven E-Commerce Brand | QoE Completed In 2008, when e-commerce was still finding its footing, a visionary entrepreneur saw an opportunity in the protective products market. What started as a simple idea to serve customers needing quality automotive covers and tarps has grown into an 18-year success story that spans multiple generations of online marketplaces. This Southern California-based business began with a founder who understood that people needed reliable protection for their valuable assets - cars, outdoor furniture, equipment, and more. Through dedication and keen market insight, the company built something remarkable: a trusted brand that customers return to year after year across Amazon, eBay, Walmart, and their own website. The journey hasn't been without challenges. The founder personally navigated the evolution from early e-commerce platforms to today's sophisticated marketplace ecosystem, building irreplaceable seller ratings and marketplace history along the way. This hands-on approach created deep expertise in every aspect of the business - from sourcing relationships overseas to warehouse operations, from inventory planning to customer service excellence. Today, the business generates $1.9 million in annual revenue with $292,000 in Seller's Discretionary Earnings, validated by an independent Quality of Earnings analysis. The company has achieved this success with remarkable efficiency - essentially a one-person operation supported by a warehouse team member and specialized contractors. The product portfolio tells a story of practical innovation: automotive covers that protect family vehicles, heavy-duty tarps for contractors and homeowners, patio covers that extend outdoor living spaces. These aren't just products; they're solutions that help people protect what matters most to them. Now, after 18 years of building and nurturing this business, the founder is ready to pass the torch. This represents more than an acquisition - it's an opportunity to continue a meaningful story while writing new chapters of growth and expansion. The next owner inherits established marketplace relationships that took years to build, proven sourcing partnerships, and a loyal customer base. But the real opportunity lies in the untapped potential: B2B wholesale markets, social commerce channels like TikTok Shop, expanded product lines, and professional team specialization. With $375,000 of inventory included and four weeks of personal transition training, the founder ensures this story continues seamlessly. For the right buyer - whether an e-commerce professional, strategic acquirer, or investor with operational expertise - this represents a rare chance to build upon a solid 18-year foundation rather than starting from scratch. The asking price of $1,395,000 reflects not just the financial performance, but the irreplaceable marketplace history, customer relationships, and operational knowledge that money simply cannot buy elsewhere. This is an invitation to become the next chapter in a proven success story. SBA Loan Cash flow analysis : Purchase Price: $1,395,000 Buyer Down Payment – 10% or $139,500 SBA Loan – 90% or $1,255,500 Interest Rate:10.00% Amortization:10 years Monthly P&I Payment:$16,592 Annual Debt Service:$199,098 QoE Adjusted SDE: $290,000 Cash Flow After Debt Service: $93,192 DSCR: 1.47×

The fine print

Detailed information.

IndustryOnline & Technology
Employees3
Real estateLeased
Reason for sellingFamily Reason, and Owner is pursuing other interests.
LocationLos Angeles County, CA
Year established2008

BizScout Score

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63
BizScout Score
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Historical comps

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Recent comparable sales

Industry context

The industry this business sits in.

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Location & catchment

Los Angeles County, CA

Reference data sourced from Census ACS, Census County Business Patterns, and NOAA Climate Normals. Exact address shared after NDA.

Why this deal stands out

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Scannable cards on owner involvement, asset transfer, revenue quality, and other deal-shaping signals pulled from this listing.

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Asking price

$1,395,000

View on BizScout