Iconic Theater/ Conference and Events Center

The Asher Theatre and Conference Center is a multifaceted entertainment and event venue located at 3237 Waccamaw Boulevard in Myrtle Beach, South Carolina. Established in 2018 by entertainer James Stephens III, the Asher was created to provide professional, family-friendly entertainment while serving the local community and tourism market. The venue features live theatrical and musical entertainment, including Stephens’ signature Man of a Thousand Voices production and the popular Motown ’59 musical revue. Beyond entertainment, the facility operates as a conference and event center with six conference rooms, a theater with professional stage and sound capabilities, and space suitable for corporate meetings, training programs, private events, banquets, weddings and community functions. The leased facility also accommodates multiple independent subtenants, creating recurring rental income that helps offset the property's occupancy expenses. There is no actively operating kitchen in the facility although there is room for one. The Dinner Theaters are catered by local catering services.