Indoor Cycling Studio for Sale

* Goodwill: - Established in 2017 (9+ years in business) - Well-known boutique indoor cycling brand in the Salt Lake City market - Loyal recurring membership base with 67 active memberships - Strong community-focused culture and customer retention - Experienced instructor team and established operating systems - Excellent online reputation: o Google: 4.9 Stars (329 reviews) - Facebook: 5.0 Stars (38 reviews) - Yelp: 4.9 Stars (61 reviews) - Active social media presence with 3,400+ Instagram followers - Recognizable local fitness and wellness brand with established goodwill * Location: 1155 E Wilmingon Ave Ste. 200, Salt Lake City, Utah 84106 - Prime central location serving a growing fitness-conscious demographic - Modern boutique fitness studio with premium build-out * Income Streams: - Recurring membership subscriptions Class package sales - Drop-in ride purchases - Private rides and special events - Retail merchandise sales - Gift card sales - Additional growth opportunities through: o Corporate wellness programs o Digital fitness offerings o Instructor education programs o Expanded retail sales * Tangible (Hard) Assets: - FF&E and Equipment (Estimated Market Value): - Estimated total asset value: approximately $73,000 - 33 Stages indoor cycling bikes - Free weights and strength-training equipment - Professional audio and visual systems - Lighting systems and instructor equipment - Reception area furniture and fixtures - Signage and branding assets - Computers, tablets, POS hardware, and network equipment - Laundry and facility maintenance equipment - Rental shoes, towels, and operational supplies * Operations & Customer Base: - Approximately 26,000 annual attendees - 14,348 attendees year-to-date - Approximately 25,804 attendees over the previous 12-month period - Owner currently operates business with limited involvement of approximately 10 hours per week - Established systems, scheduling, marketing, and membership management platform in place Online/Social Media: - Website: https://rideologie.com/ - Facebook: https://www.facebook.com/rideologie/ - Instagram: https://www.instagram.com/rideologie/?hl=en * Intellectual Property: - Rideologie trade name and logo - Website and domain name - Social media accounts and digital marketing assets - Customer database and membership records - Instructor training materials and operational manuals - Loyalty program assets and associated business goodwill *Opportunities for Growth: - Expand corporate wellness partnerships - Increase private events and team-building programs - Add youth, family, and specialty fitness programming - Launch digital and on-demand fitness offerings - Grow personal training and strength-training services - Increase retail and branded merchandise sales - Develop instructor certification and training programs - Optimize underperforming class times through targeted marketing efforts - Potential for additional locations or franchise expansion * Business Highlights: - Established boutique fitness business with nearly a decade of operating history - Strong recurring membership revenue model - Highly rated brand with exceptional customer reviews - Prime Salt Lake City location - Large and engaged community of riders and members - Experienced instructor team and proven operating procedures - Multiple revenue streams and significant expansion opportunities - Semi-absentee ownership structure requiring approximately 10 hours per week from owner * Risk Factors: - Boutique fitness industry subject to seasonal attendance fluctuations - Some dependence on owner relationships and leadership - Competition from local studios and national fitness brands - Rising lease and operating expenses may impact margins - Instructor retention remains important for continued success ^Staffing: 1 Owner Experienced instructor team in place Established accounting and bookkeeping support relationships Operational systems allow for limited owner involvement * Transition: Negotiable Customized transition and training support available Introductions to staff, vendors, and key business relationships included Transition period length negotiable based on buyer need