Route 50 Blanks is a well-reviewed wholesale supplier of premium sublimation-ready blanks, serving makers, print shops, and custom apparel brands nationwide. The brand has built a loyal following for its high-quality unisex fit t-shirts and complementary products specifically selected to produce vibrant, long-lasting sublimation results.
Positioned on the supply side of the custom apparel industry, the company provides ready-to-decorate blanks that customers personalize using their own printing methods. Social media showcases finished examples to inspire end users and demonstrate product performance, while the core operation centers around sourcing and distributing high-quality blank goods.
The product line features ultra-soft, polyester-rich blends (65% polyester or higher) designed for optimal color payoff. Four fabric options are offered — three at 95% polyester or higher, along with a popular bleachable 65% polyester / 35% cotton blend. Tees are available in 16 colors across multiple palettes, with youth sizing and long-sleeve adult styles available in the top-selling Freeway Fleck (ash grey).
Beyond apparel, the inventory includes:
• 50x60 Minky blankets (3 colors)
• Kitchen towels
• Neoprene can insulators
• Wine & spirit bags
Operations are streamlined, home-based, and easily relocatable.
The two current owners operate two other large businesses, and as a result, Route 50 Blanks has been maintained as a steady, largely passive brand rather than aggressively scaled. A more hands-on owner who actively engages in maker Facebook groups, increases social posting, runs targeted advertising, and collaborates with influencers could realistically restore the brand to its former growth trajectory.
Because the business has been operated passively, the offering price is intentionally structured around the wholesale value of the inventory — with the added benefit of acquiring the established brand identity, digital presence, customer base, and intellectual property. In other words, a buyer is stepping into quality inventory at wholesale valuation while also gaining a recognized name within the sublimation community.
With focused marketing and community engagement, there is clear upside to expand visibility and increase sales. The foundation is in place — trusted products, strong reviews, streamlined operations, and valuable IP — making this an attractive opportunity for an owner ready to actively nurture and grow the brand.
